Archive for May, 2007

It has taken a long time to release this ebook. Finally, a few weeks late, I present Green Piece, the fourth ebook of the Quarterly Colour Series of poetry. We were late this time because we had an overwhelming response of writers this time. The book became too big for email. We have been trying to make it as small as we could and attached, find the result of our efforts. Thank you to those who have sent us emails and posted on my blog and other places asking for this. Your support is immeasureable in its effect.

The Quarterly Colour Series of Poetry is a series of poetry ebooks compiled and published by Al Kags. The ebooks are written by poets who want to share their work with the world. They are then distributed by you to your friends and them to their friends and so forth. In many cases, many of you tell us how many people you sent it to.

The first book of this series was Gray Spots, then Blue Smudges, followed by Red Streaks, which was read by 136,000 people at last count. The rules are simple. The poet owns their work. You will share it, republish it, enjoy it, recite it, whatever you want – all you have to do is to acknowledge where you got it and who wrote it.

This quarter, we feature poets from Nigeria, Tanzania and other African countries who sent their work in. If yours did not feature, its not lost, it will be used in future.

Thank you for your support. Thank you for making the Quarterly Colour Series What it is.

Download:Green Piece

It has been one hell of a week. miles and miles of roller coaster rides and I have been successful. I spent some time with “Coach”, the founder of Peak Performance International and he was very profound.

I have sporadically had a very good time with a little girl over the past few months and if she is a represenation of all little girls in Kenya – then this blog shall celebrate the Kenyan little girls for a while.

Cheers.

While I feel able to claim to be a supporter of the youth for leadership campaign, I cannot honestly bring myself to say at this time that I shall use my precious voter’s card to elect a young “dude” or “dudette” this coming elections.

See, I get what the IED and the “vijana” are up to and I wholly support it. The reason it is not (yet) going to exend to a vote from me is simply this: I will not vote for you simply because you are young. I will not vote for you simply because you say (and I believe you) that it is our time.

The vijana tugutuke campaign seems to me more like a campaign to the youth to be more politically aware and to start to participate in the electoral process – from a local council level to parliamentary politics and even to presidential politics. Great stuff. I agree.

But for the ones who have chosen to “stand”, then a higher responsibility immediately applies to them. TYhey must begin to be specific about what their position is on key realpolitik issues.

I would like for them to speak up on policy regarding education, health care, land redistribution and the squatter problem, investment stimulation and so forth. I would like to actually see hem participating in the campaign process and the political party process and to stand out in the way that they are operating. As the old Kiswahili adage goes “Kizuri chajiuza…”

It is frankly not enough for them to speak sheng’ on TV, spew out excellent lyrics, organise events that are more entertainment than political and generally make us feel nice and fuzzy inside. They MUST intelligently show direction, alternative or otherwise. They must act like leaders.

If you want to be taken seriously, then for God’s sake stand up straight and speak seriously about what you have to offer! The image they continue bolster that Vijana, are flaky, concerned with entertainment only and only generally interested in politics is counter productive at the end of the day.

It is my position, and perhaps that of many others, that if you want my vote, you have to justify to me why I should give it to you and demonstrate that you know enough not to be an idiot with it.

After a few years of fumbling about, Omo has finally got its act together and found a believable story. The brand, whose name I recently found out stands for “Old Mother Owl” finally has come up with a simple straight forward story that can be believed and bought – if they sick to it.

They spent years changing the brand from New Blue Omo to Omo to Omo with Powerform o Omo with Powerform Plus to I-forget-what-else (By this time, I had tuned off the brand altogether). Throughout this time, Omo was not building its brand but trying to sell the detergent by appealing to our common sense and IQ. “With this and that added formular, Omo is able to reach deeper and get to such and such stains etc. etc.”

Now, they are telling a simple story: Dirt is Good.
I can’t retell it better than they have on the Unilever web site:

“Although it might sound strange for a leading laundry brand like OMO to say this, we believe, like you, that this type of dirt is good: it’s an important part of a child’s development. It’s how kids learn, express their creativity and even bolster their immune systems.

“At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we’re not afraid to celebrate this time-honoured truth.

“GIVING YOUR KIDS FREEDOM

“More significantly, the idea that dirt is good isn’t simply a catchphrase for Omo. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains. We believe that dirt is a valuable way to enrich our lives, both young and old, and since we launched our ‘Dirt is Good’ campaign the growth rate of Omo has increased to 5%.

“Enabling everyone to realise their potential

“To ensure that everyone, everywhere, can share in this initiative, we’re investing heavily in developing a range of products that suits the pockets of all income groups. This has included launching affordable products in low-income regions such as Asia and Africa that not only offer the top-clean advantages of OMO, but also reduce the time, physical effort and amount of water needed to wash clothes by hand. In many countries, laundry has to be washed by hand, a laborious and time-consuming activity.”

Now that, we can consider, eh?

this a discussion on outsourcing